Where marketers tell the stories behind the strategies that led to amazing work.
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A conversation about breathing new life into brands and defining a consumer-facing role for your corporate brand.
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We hear about the campaign to reposition their portfolio of properties.
To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising.
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
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