Coca-Cola with Laura Visco and Armando Potter of 72andSunny, Amsterdam
Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before." This is the story behind the work.
Listen and see the work here, or listen wherever you get your podcasts.
This George the Poet spot led the first wave of the effort.
We discuss Facebook’s Kate Tempest spot that also used the magic of spoken word to represent the experience of the pandemic. It approached from a different tonal perspective.