On Strategy Showcase

Where marketers share the stories behind strategies that led to amazing work.

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Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

Recently Featured Episodes

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How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

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What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA