Where marketers share the stories behind strategies that led to amazing work.

 
 
 
 

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How this Grand Effie winner fought generics and held its price premium
How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

 
 
 

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W+K and Trainline on turning your greatest weakness into opportunity
W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

Dos Equis' Most Interesting Man In the World is back. We talk about why
Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

On the Spot: Rocket Mortgage and other post Super Bowl rants
On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on.

 

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