On Strategy Showcase

Where marketers share the stories behind strategies that led to amazing work.

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What happens when team Airbnb takes on the mortgage industry?

Rocket's new work is the result of not simply disrupting the category, but defining a whole new one.

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On the Spot: Levis and Jeep

It's planners talking brands they've never worked on.

Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

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“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA