Fergus O'Carroll 6/14/26 Fergus O'Carroll 6/14/26

On the Spot: Nike vs Adidas World Cup and Maker's Mark

Where strategists talk about brands they’ve never worked on.

On Strategy Showcase 6/8/26 On Strategy Showcase 6/8/26

Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.

On Strategy Showcase 6/7/26 On Strategy Showcase 6/7/26

Walmart's Virtual Worlds Gaming Strategy

How the space is evolving and thriving.

On Strategy Showcase 5/28/26 On Strategy Showcase 5/28/26

Why Uber Eats won last night’s U.S. Grand Effie Award

Inside the judge’s room.

On Strategy Showcase 5/25/26 On Strategy Showcase 5/25/26

The Power of Humor in Marketing

A discussion on the pulse of brands & humor.

Fergus O'Carroll 5/10/26 Fergus O'Carroll 5/10/26

On the Spot: Subaru and Vaseline

It's planners talking brands they've never worked on.

On Strategy Showcase 5/2/26 On Strategy Showcase 5/2/26

Ep#2 Planning for Effective Outcomes. How to build upon or challenge client briefs

On Strategy Showcase 4/26/26 On Strategy Showcase 4/26/26

On the Pulse - how to win with sports sponsorships

A discussion on the pulse of brands & sports sponsorships.

On Strategy Showcase 4/19/26 On Strategy Showcase 4/19/26

What happens when team Airbnb takes on the mortgage industry?

Rocket's new work is the result of not simply disrupting the category, but defining a whole new one.

On Strategy Showcase 4/12/26 On Strategy Showcase 4/12/26

On the Spot: Levis and Jeep

It's planners talking brands they've never worked on.

On Strategy Showcase 4/5/26 On Strategy Showcase 4/5/26

Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

On Strategy Showcase 3/29/26 On Strategy Showcase 3/29/26

Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

On Strategy Showcase 3/22/26 On Strategy Showcase 3/22/26

How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

On Strategy Showcase 3/15/26 On Strategy Showcase 3/15/26

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

On Strategy Showcase 3/8/26 On Strategy Showcase 3/8/26

Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

On Strategy Showcase 3/1/26 On Strategy Showcase 3/1/26

On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on.

On Strategy Showcase 2/22/26 On Strategy Showcase 2/22/26

The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. We talk about it.

On Strategy Showcase 2/16/26 On Strategy Showcase 2/16/26

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a longtime partner at the Eat Big Fish consultancy in London.

On Strategy Showcase 2/9/26 On Strategy Showcase 2/9/26

Live from Arnold in Boston: Brains, Grit and Brand Building.

Boston has been a creative powerhouse for decades. We talk to many at the center of it.

On Strategy Showcase 2/2/26 On Strategy Showcase 2/2/26

Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.

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