On Strategy Showcase 2/2/26 On Strategy Showcase 2/2/26

Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.

On Strategy Showcase 1/26/26 On Strategy Showcase 1/26/26

On the Spot: Burberry & Johnnie Walker

It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.

On Strategy Showcase 1/18/26 On Strategy Showcase 1/18/26

The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

On Strategy Showcase 1/12/26 On Strategy Showcase 1/12/26

How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

On Strategy Showcase 1/6/26 On Strategy Showcase 1/6/26

How Archer uses exaggerated reality to draw attention to genuine ingredients

Why not a healthier, protein-packed beef stick snack?

On Strategy Showcase 12/22/25 On Strategy Showcase 12/22/25

Meet the team behind Amazon's Ads Strategy

The strategy behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre.

On Strategy Showcase 12/16/25 On Strategy Showcase 12/16/25

Holiday Ads Special live from Chicago

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart.

On Strategy Showcase 12/16/25 On Strategy Showcase 12/16/25

Live from Mother in London: Reflections on 2025

We talk with some of London's top strategic and creative talent about the year that was 2025.

On Strategy Showcase 12/11/25 On Strategy Showcase 12/11/25

The story behind Indeed's Gold Effie-winning entrance into the Indian market

Up against behemoths whose combined market share crossed 90%, they had a fight on their hands

On Strategy Showcase 12/2/25 On Strategy Showcase 12/2/25

On the Spot: The Ordinary & Claude AI

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

On Strategy Showcase 11/25/25 On Strategy Showcase 11/25/25

Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

On Strategy Showcase 11/16/25 On Strategy Showcase 11/16/25

Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

On Strategy Showcase 11/3/25 On Strategy Showcase 11/3/25

How Persil followed women into sports

Why Unilever's Persil brand partnered with Arsenal women's soccer and others in the UK.

On Strategy Showcase 10/27/25 On Strategy Showcase 10/27/25

Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

On Strategy Showcase 10/20/25 On Strategy Showcase 10/20/25

On the Spot: British Airways and Dr. Pepper

This month’s guest panelists are Dan Ng, CSO at Johannes Leonardo and Steve Walls, CSO at Moon Rabbit.

On Strategy Showcase 10/12/25 On Strategy Showcase 10/12/25

A conversation about strategy with Joe Burns of Quality Meats

I'm glad I met Joe Burns. He's my kind of strategist: blunt, honest and mostly right.

On Strategy Showcase 10/5/25 On Strategy Showcase 10/5/25

Live from Dallas: Ideas Born in Texas

The brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Motel 6, Corona, and Southwest Airlines were all born in Texas.

On Strategy Showcase 9/28/25 On Strategy Showcase 9/28/25

Polaroid chases a comeback with the camera for an analog life

For some, Polaroid is a dusty icon of the past, but for others it might just be the latest innovative idea.

On Strategy Showcase 9/22/25 On Strategy Showcase 9/22/25

On the Spot: GAP and Chili's.

It's planners talking brands they've never worked on. This month, Lachlan Badenoch, CSO Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras.

On Strategy Showcase 9/17/25 On Strategy Showcase 9/17/25

The story behind Highdive's rise to fame as America's Super Bowl agency

Mark Gross, Co-Founder and Chief Creative Officer joins me alongside Erin Wong, Group Strategy Director and Vanessa Chin of System1.

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