0
Skip to Content
On Strategy Showcase
On Strategy Showcase
Home
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
On Strategy Showcase
On Strategy Showcase
Home
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
Home
Folder: Episodes
Back
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
The story behind Indeed's Gold Effie-winning entrance into the Indian market
Eoin Murphy, Sanjan Chetan On Strategy Showcase 12/11/25 Eoin Murphy, Sanjan Chetan On Strategy Showcase 12/11/25

The story behind Indeed's Gold Effie-winning entrance into the Indian market

Up against behemoths whose combined market share crossed 90%, they had a fight on their hands

Read More
On the Spot: The Ordinary & Claude AI
The Ordinary, Uncommon, BBDO NY, Neutrogena, Claude AI, Anthropic, Google Gemini, Chat GPT On Strategy Showcase 12/2/25 The Ordinary, Uncommon, BBDO NY, Neutrogena, Claude AI, Anthropic, Google Gemini, Chat GPT On Strategy Showcase 12/2/25

On the Spot: The Ordinary & Claude AI

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

Read More
Live from the 2025 UK Effie Awards
CALM, Nurofen, Uber UK, Uber, Walkers, Smarty Mobile, Irish Tourism, Xbox On Strategy Showcase 11/25/25 CALM, Nurofen, Uber UK, Uber, Walkers, Smarty Mobile, Irish Tourism, Xbox On Strategy Showcase 11/25/25

Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

Read More
Live from Deutsch in LA: Moments of Magic
Deutsch, TBWA/Chiat/Day/LA, Artist's Equity, Maximum Effort On Strategy Showcase 11/16/25 Deutsch, TBWA/Chiat/Day/LA, Artist's Equity, Maximum Effort On Strategy Showcase 11/16/25

Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

Read More
How Persil followed women into sports
Persil Detergent, Arsenal Soccer Club, Dirt is Good On Strategy Showcase 11/3/25 Persil Detergent, Arsenal Soccer Club, Dirt is Good On Strategy Showcase 11/3/25

How Persil followed women into sports

Why Unilever's Persil brand partnered with Arsenal women's soccer and others in the UK.

Read More
Live from Mischief in NY: Has what matters most ever changed?
BBDO, Narratory Capital, W+K, Ogilvy, MischiefUSA, Anibal Casso, Tom Morton, Jeff McCrory, Tass Tsitsopoulos, Emily Portnoy On Strategy Showcase 10/27/25 BBDO, Narratory Capital, W+K, Ogilvy, MischiefUSA, Anibal Casso, Tom Morton, Jeff McCrory, Tass Tsitsopoulos, Emily Portnoy On Strategy Showcase 10/27/25

Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

Read More
On the Spot: British Airways and Dr. Pepper
Dr. Pepper, British Airways, Johannes Leonardo, Moon Rabbit, System1, Tracksuit On Strategy Showcase 10/20/25 Dr. Pepper, British Airways, Johannes Leonardo, Moon Rabbit, System1, Tracksuit On Strategy Showcase 10/20/25

On the Spot: British Airways and Dr. Pepper

This month’s guest panelists are Dan Ng, CSO at Johannes Leonardo and Steve Walls, CSO at Moon Rabbit.

Read More
A conversation about strategy with Joe Burns of Quality Meats
Quality Meats On Strategy Showcase 10/12/25 Quality Meats On Strategy Showcase 10/12/25

A conversation about strategy with Joe Burns of Quality Meats

I'm glad I met Joe Burns. He's my kind of strategist: blunt, honest and mostly right.

Read More
Live from Dallas: Ideas Born in Texas
Home Depot, Southwest Airlines, Motel 6, Ram Trucks, RAM Farmer, Chick-fil-A On Strategy Showcase 10/5/25 Home Depot, Southwest Airlines, Motel 6, Ram Trucks, RAM Farmer, Chick-fil-A On Strategy Showcase 10/5/25

Live from Dallas: Ideas Born in Texas

The brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Motel 6, Corona, and Southwest Airlines were all born in Texas.

Read More
Polaroid chases a comeback with the camera for an analog life
Polaroid On Strategy Showcase 9/28/25 Polaroid On Strategy Showcase 9/28/25

Polaroid chases a comeback with the camera for an analog life

For some, Polaroid is a dusty icon of the past, but for others it might just be the latest innovative idea.

Read More
On the Spot: GAP and Chili's.
On the Spot On Strategy Showcase 9/22/25 On the Spot On Strategy Showcase 9/22/25

On the Spot: GAP and Chili's.

It's planners talking brands they've never worked on. This month, Lachlan Badenoch, CSO Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras.

Read More
The story behind Highdive's rise to fame as America's Super Bowl agency
Highdive, Mark Gross, Erin Wong, Vanessa Chin On Strategy Showcase 9/17/25 Highdive, Mark Gross, Erin Wong, Vanessa Chin On Strategy Showcase 9/17/25

The story behind Highdive's rise to fame as America's Super Bowl agency

Mark Gross, Co-Founder and Chief Creative Officer joins me alongside Erin Wong, Group Strategy Director and Vanessa Chin of System1. 

Read More
Rick Brim, Martin Beverley and Polly McMorrow on their new venture
Ace of Hearts, adam&eveDDB, McCann, McCann London On Strategy Showcase 9/12/25 Ace of Hearts, adam&eveDDB, McCann, McCann London On Strategy Showcase 9/12/25

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

After 10 legendary years at Adam&EveDDB, Ace of Hearts has launched.

Read More
Behind the scenes of Athletic Brewing's alcohol-free brand play
Athletic Brewing Company On Strategy Showcase 9/7/25 Athletic Brewing Company On Strategy Showcase 9/7/25

Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the platform. CMO Andrew Katz talks about how a specialist brewer is outperforming the generalists.

Read More
Neutrogena's angle on skincare: 90s nostalgia
Neutrogena, Skincare, Nostalgia, Beverly Hills 90210 On Strategy Showcase 9/1/25 Neutrogena, Skincare, Nostalgia, Beverly Hills 90210 On Strategy Showcase 9/1/25

Neutrogena's angle on skincare: 90s nostalgia

Its new work from BBDO, NY disrupts the conventions of skincare by reminding us, with a smile, just how old we are.

Read More
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
Ger Roe, Mark Noble, Cannes Lions Winner On Strategy Showcase 8/24/25 Ger Roe, Mark Noble, Cannes Lions Winner On Strategy Showcase 8/24/25

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars.

Read More
On the Spot: Travel & Telco (the two Ts of summer)
Caleb Smith, Rachael Stets, W+K, MullenLowe On Strategy Showcase 8/18/25 Caleb Smith, Rachael Stets, W+K, MullenLowe On Strategy Showcase 8/18/25

On the Spot: Travel & Telco (the two Ts of summer)

Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London.

Read More
Yerba Madre’s Rebrand with CMO Emily Kortlang
Emily Kortlang On Strategy Showcase 8/10/25 Emily Kortlang On Strategy Showcase 8/10/25

Yerba Madre’s Rebrand with CMO Emily Kortlang

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story.

Read More
Inside the judge's room for Favor Delivery's Gold Effie
Seher Sikandar, Chris Rogge, Emily Portnoy On Strategy Showcase 8/3/25 Seher Sikandar, Chris Rogge, Emily Portnoy On Strategy Showcase 8/3/25

Inside the judge's room for Favor Delivery's Gold Effie

Effie judge, Emily Portnoy, CSO at BBDO NY, joins me to intro this week’s episode.

Read More
The Story Behind Telstra's Marketing Transformation
Telstra, Cannes Lion Winner On Strategy Showcase 7/27/25 Telstra, Cannes Lion Winner On Strategy Showcase 7/27/25

The Story Behind Telstra's Marketing Transformation

Telstra's CMO, Brent Smart on the transformation of this once staid, government-owned Australian telco.

Read More
Older Posts
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2024 Effectiveness Series
  • 2025
  • Adrian Ho
  • Aisea Laungaue
  • Alison Falconer
  • Andrew Tindall
  • Andy Lindblade
  • APG Awards
  • APG London
  • Armando Potter
  • B2B Series
  • BBDO
  • BBH
  • Ben Doepke
  • Brand Leadership
  • Bridget Angear
  • Caroline Gregory
  • Catherine Willoughby
  • CFO/CMO
  • Chris Beresford-Hill
  • Christopher Owens
  • Connections Role in Effectiveness
  • Craig Mawdsley
  • Dan Reynolds
  • Daniela Bombonato
  • David Mortimer
  • David Tiltman
  • DDB Chicago
  • Dovile Banyte
  • Ed Gunn
  • Effectiveness 2024
  • Effie Gold
  • Effie Winners
  • Elizabeth Paul
  • Faisal Siddiqui
  • Future-Proofing Your Strategy Department
  • Gareth Kay
  • George Felix
  • Greg Hahn
  • Highdive
  • Jaime McGill
  • James Hurman
  • Jeff McCrory
  • Jen Costello
  • Jenny Lindquist
  • John Hickman
  • John Kenny
  • Julian Morgan
  • kelsey Karson
  • Kit Altin
  • Laura Visco
  • Live Tour
  • Live Tour 2024
  • Live Tour 2025
  • Loz Horner
  • Lucy Jameson
  • Marcus Collins
  • Marina Prieto
  • Mark Kirkham
  • Mark Ritson
  • Martin Beverley
  • Martin Weigel
  • Mary Bakarich
  • Matthew Herbert
  • Michelle Spillane
  • Mischief
  • Neil Godber
  • Nicole Parlapiano
  • Ogilvy
  • On the Spot
  • Paula Bloodworth
  • Planning for Effectiveness
  • Planning on the Outside
  • Rankin Carroll
  • Rethink Agency
  • Ricardo Perez
  • Rob Campbell
  • Rory Gallery
  • Samantha Cescau
  • Saskia Jones
  • Seher Sikandar
  • Start-Ups Scale-Ups Grown-Ups
  • Stephanie Ehui
  • Steve Walls
  • Super Bowl 2025
  • System1
  • Tass Tsitsopoulus
  • Tati Lindenberg
  • Telstra
  • Tom Roach
  • Tom Sussman
  • U-Studio
  • Vanessa Chin
  • Vrbo
  • Will Grundy
 
 

 Other Featured Episodes:

Featured
On the Spot: The Ordinary & Claude AI
On the Spot: The Ordinary & Claude AI

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

Live from the 2025 UK Effie Awards
Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

Live from Deutsch in LA: Moments of Magic
Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

How Persil followed women into sports
How Persil followed women into sports

Why Unilever's Persil brand partnered with Arsenal women's soccer and others in the UK.

Live from Mischief in NY: Has what matters most ever changed?
Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

Get New Episode Alerts

We never share your email with third parties, nor spam you with junk.

Thank you!

Terms of Use Privacy Policy

 

On Strategy Showcase, 2025

Website by the blue-eyed barbarian