On Strategy Showcase 9/12/24 On Strategy Showcase 9/12/24

The Martin Agency and US Cellular on using tension to get attention

What are the implications of owning and admitting your category’s achilles heel?

On Strategy Showcase 5/14/23 On Strategy Showcase 5/14/23

The story behind Hanes' new "Make Yourself Comfortable" platform

The basics apparel brand shares how it’s elevating its "comfort" equity from functional benefit to cultural relevance.

On Strategy Showcase 2/21/23 On Strategy Showcase 2/21/23

We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.

On Strategy Showcase 6/28/21 On Strategy Showcase 6/28/21

The story behind how the brand is reinventing itself.