The story behind Hanes' new "Make Yourself Comfortable" platform
The basics apparel brand shares how it’s elevating its "comfort" equity from functional benefit to cultural relevance.
The three key takeaways from our Planning for Effectiveness series
We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.
Repositioning AXE for a world where attraction is broader and more inclusive
The Martin Agency CSO, Elizabeth Paul and Axe Global Brand Director, Caroline Gregory, share the story behind how the brand that once expressed attraction in terms of one-dimensional women drawn uncontrollably to Axe guys, is reinventing itself.
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andrew Geoghegan
- Andy Grayson
- Andy Nairn
- Anna-Scott Philips
- Armando Potter
- Ben Doepke
- Ben Shaw
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Carla Mueller
- Celia Garforth
- Cem Oguzcan
- Chanelle Kalfas
- Christian Cocker
- Claire Strickett
- Colin Chow
- Craig Mawdsley
- Cross Screen Media
- Dan Hulse
- Dan Murphy
- Dan Sutton
- Danielle Hawley
- David Broad
- David Mortimer
- Douglas Holt
- Ed Gunn
- Elizabeth Paul
- Faisal Siddiqui
- Gareth Kay
- Greg Fass
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jennifer Baldwin
- Joey Camire
- John Doyle
- John Hickman
- John Kenny
- Jon Gittings
- Jonathan Daly
- Julian Cole (on creative briefs)
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kelly Fanning
- Kit Altin
- Kris Collins
- Laura Visco
- Lindsay Gray
- Lisa Fedyszyn
- Live Sessions
- Loz Horner
- Lucy Jameson
- Lurma Agency
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Mason
- Matt Williams
- Melle Hock
- Mike Dubrick
- Neasa McGuinness
- Nicole Parlapiano
- Oliver Egan
- OMD
- Paula Bloodworth
- Piper Dolan
- Rachel Walker
- Ray Patterson
- RG Logan
- Richard Brim
- Rob Campbell
- Rory Gallery
- Rushil Nadkarni
- Siddarth Sivaprakash
- Sinya Horwedel
- Siobhan Lonergan
- Soyoung Kang
- Spotify
- Stephanie Ehui
- Susan Coghill
- Sveinn Birkir Bjorsson
- Tahaab Rais
- Tass Tsitsopoulus
- Thomas O'Neill
- Tiffany Graeff
- Tiina Salzberg
- Tom Callard
- Tom Morton
- Tom Sussman
- Volkan Dalkilic
- Will Grundy