The $170B Creative Wasteland of Retail Media Networks
Brad Keeling
EVP, Precision Media
Infinite Roar, Chicago
Connect with Brad
LinkedIn / Infinite Roar
Retail Media Networks (RMNs) now capture an even larger spend than TV and CTV combined - $170Billion. And they're a creative wasteland. With that level of spend, more attention needs to be paid to creative quality and what they’re capable of delivering.
Ipsos just dropped a new report on the topic. Download it for free below.
Download the free Ipsos report below.
