Campaigns 2026
After a ten year break, it's returning in all its epic glory. We get the backstory.
It's planners talking brands they've never worked on.
The Effies and System1 have released The Creative Dividend. We talk about it.
Hugh Derrick is a longtime partner at the Eat Big Fish consultancy in London.
Boston has been a creative powerhouse for decades. We talk to many at the center of it.
After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.
It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.
While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.
Why not a healthier, protein-packed beef stick snack?

