Campaigns 2026
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Strats pitch campaigns they love, but never worked on to a sold out live audience at JL.
Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness?
It was a strike against independent journalism. We learn how NPR responded in classic NPR style.
Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must read for all of us.
In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.
Rocket's new work is the result of not simply disrupting the category, but defining a whole new one.
CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

