Kansas City Chiefs CMO, Lara Krug on how she's building beyond the stadium

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Written By On Strategy Showcase
 

Lara Krug
CMO
Kansas City Chiefs

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Chris Cardetti
Chief Strategy Officer
BarkleyOKRP

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Brad Jones
Chief Creative Officer
BarkleyOKRP

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LinkedIn / BarkleyOKRP

While stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, Lara Krug’s ambition is even bigger - for the Chiefs to be an entertainment company with a sports product.

We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation.

This conversation was recorded live the afternoon before our Live from Kansas City show. Lara is joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones. Watch below.

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