On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.
Strats pitch campaigns they love, but never worked on to a sold out live audience at JL.
Life Stage vs. Generational Cohorts and the Implications for Strategy
We discuss the logic of generational cohorts and the alternative of life stages.
Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
Andrew and James appear for the first time on a show or stage together.
The reframing of Coinbase
80% of Americans feel the existing financial system needs fixing.
On the Spot: Joe Burns and Jon Crowley
Planners talk about brands they’ve never worked on: Depop and PlayStation.
James Hurman on his Lions Master of Advertising Effectiveness program
James’ new Lions Learning course starts Oct 12th.
Live from BBDO Chicago: The Scarcity of Difference in Marketing
Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness?
The $170B Creative Wasteland of Retail Media Networks
RMNs now capturing more spend than TV and CTV combined.
On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
Planners talk brands they love, but never worked on.
The creative effectiveness culture behind ALDI, Uber Eats, ESAF Bank Effie-winning campaigns
Part of our onstage Cannes 2026 interview series with the Effies.
Planning for Effective Outcomes Ep#4: CCOs. Mischief, BBH and Deutsch.
Award-winning creative leaders on how they evaluate strategy.
How NPR fought back for our right to be curious
It was a strike against independent journalism. We learn how NPR responded in classic NPR style.
AI ads are good enough. And that's the problem
Can human-created ads drive better business outcomes than AI ads?
On the Spot: Chris Gallery of Mother and Nick Hirst of adam&Eve
We talk campaigns from Heinz Ketchup and The New York Times.
Martin Weigel's new book on lessons from the front line
Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must read for all of us.
Kansas City Chiefs CMO, Lara Krug on how she's building beyond the stadium
Lara's ambition is big - an entertainment company with a football product.
On the Spot: Amelia Renshaw of Lucky Generals and Janni Widerholm of TBWA/Chiat/Day
Where strategists talk about brands they’ve never worked on.
Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- 2026
- Adam Morgan
- Aisea Laungaue
- Alex Booker
- Andrew Tindall
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- BBH NY
- Brand Leadership
- Bridget Angear
- Carmichael Lynch
- CFO/CMO
- Coinbase
- Connections Role in Effectiveness
- Craig Mawdsley
- DDB Chicago
- Ed Gunn
- Effectiveness
- Effectiveness 2024
- Effie Winners
- Elizabeth Paul
- Future-Proofing Your Strategy Department
- Gareth Kay
- Greg Hahn
- Gunny Scarfo
- Highdive
- Ipsos
- James Hurman
- Jeff McCrory
- John Kenny
- Johnny Corpez
- Julian Morgan
- kelsey Karson
- Kit Altin
- Laura Visco
- Lions Learning
- Lisa Zielinski
- Live Tour
- Live Tour 2024
- Live Tour 2025
- Live Tour 2026
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Bakarich
- Master of Advertising Effectiveness Program
- Matthew Herbert
- McCann
- Mel Arrow
- Mischief
- Mother
- Neil Godber
- Nimisha Jain
- Ogilvy
- On the Pulse
- On the Spot
- Paula Bloodworth
- Pedr Howard
- Planning for Effective Outcomes 2026
- Planning for Effectiveness
- Planning on the Outside
- Quality Meats
- Rankin Carroll
- Rethink Agency
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Ryan Lehr
- Samantha Cescau
- Special Group USA
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tati Lindenberg
- Telstra
- The Effies
- Tom Sussman
- Tracksuit
- Vanessa Chin
- W+K
- Walmart
- Will Grundy