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2025
2024
2023
2022
2021
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Effie Winners
Special Series
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About
Skittles. An Effie Best-of-the-Best Winner
MARS Wrigley, Effie Grand Prix, Effie Worldwide, 2025, Apologize the Rainbow On Strategy Showcase 5/4/25 MARS Wrigley, Effie Grand Prix, Effie Worldwide, 2025, Apologize the Rainbow On Strategy Showcase 5/4/25

Skittles. An Effie Best-of-the-Best Winner

"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

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A look back on Snickers' strategy from the team that shaped it
Snickers, MARS Wrigley On Strategy Showcase 12/2/23 Snickers, MARS Wrigley On Strategy Showcase 12/2/23

A look back on Snickers' strategy from the team that shaped it

The real story behind "You're not you when you're hungry" and its evolution across 15 years.

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The story behind Turo, the Airbnb of cars
The story behind Turo, the Airbnb of cars

Turo’s plan to convert the masses.

On the Spot: Corona & Uber Eats
On the Spot: Corona & Uber Eats

Planners talk about brands they've never worked on.

The story behind Uber Eats' "Football is for Food"
The story behind Uber Eats' "Football is for Food"

Uber’s Georgie Jeffreys and Special Group’s Kelsey Hodgkin join me.

How Josh Wines turned reluctance into social Effie Gold
How Josh Wines turned reluctance into social Effie Gold

How an organic social moment changed how a wine brand went to market.

Live at the Effies in NYC
Live at the Effies in NYC

Nine short interviews with Effie Winners.

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