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How Dr. Dre is putting swagger back in the Goodyear brand
Goodyear, Dr. Dre On Strategy Showcase 1/12/26 Goodyear, Dr. Dre On Strategy Showcase 1/12/26

How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

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Live from Mother in London: Reflections on 2025
Martin Beverley, Mel Arrow, Alex Grieve, Chris Gallery, Paula Bloodworth On Strategy Showcase 12/16/25 Martin Beverley, Mel Arrow, Alex Grieve, Chris Gallery, Paula Bloodworth On Strategy Showcase 12/16/25

Live from Mother in London: Reflections on 2025

We talk with some of London's top strategic and creative talent about the year that was 2025.

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Burger King's buzz-building "Bundles of Joy" campaign
Burger King UK, Bundles of Joy On Strategy Showcase 10/28/24 Burger King UK, Bundles of Joy On Strategy Showcase 10/28/24

Burger King's buzz-building "Bundles of Joy" campaign

Controversial to some, liberating to others, the idea caught fire in media.

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 Other Featured Episodes:

Featured
Dos Equis' Most Interesting Man In the World is back. We talk about why
Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

On the Spot: Rocket Mortgage and other post Super Bowl rants
On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on.

The new book that makes the business case for creative effectiveness
The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. We talk about it.

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a longtime partner at the Eat Big Fish consultancy in London.

Live from Arnold in Boston: Brains, Grit and Brand Building.
Live from Arnold in Boston: Brains, Grit and Brand Building.

Boston has been a creative powerhouse for decades. We talk to many at the center of it.

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