Campaigns 2024

The five key media highlights that matter heading into 2025.

Our sold out live show celebrating the best holiday ads, past and present.

After years inside agencies, James, Adrian and Brent share why they left, what they were chasing and how they got there.

We hear about the role of branded entertainment in the marketing mix.

The journey reduced price elasticity by 47% and raised base sales by 44%.

Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024.

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is.

Controversial to some, liberating to others, the idea caught fire in media.

We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t, etc.

A masterclass in demonstrating the creative effectiveness of a medium or message. Tons of new stuff here.

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels.

Richard Huntington, CSO at Saatchi shares the strategy that delivered 6 yrs of growth. And the CEO who tried to kill it.

Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.

It shocked us back in 1997 and won an APG Gold. But the question is, are we now immune to it?

This socially rooted campaign won for influencer marketing.

An audacious idea that got eight million submissions and 11.9 billion earned impressions.

Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

How Dixons overcame its significant weaknesses by hijacking its competitors strengths.

The in-house campaign positions Salesforce as a B2B Generative AI provider.

Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.

This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.

The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.

The journey behind audible’s first global campaign.

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.

In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.