Campaigns 2020

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OkCupid’s return with Wieden + Kennedy’s Brian Ritter

The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."

Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors

Volvo’s creative and strategy leads share its new definition of safety.

Guinness Part 2: Nick Hulley, ECD at AMV, joins as we talk “Made of More” 2018-2020

From evolving to warmer, more joyful storytelling to the launch of Guinness Clear.

Honda and the “Paper” campaign, with Christian Cocker of RPA, Los Angeles

What to do when 59% of new car shoppers have already made up their mind before they begin the shopping process.

Guinness Part 1: the story behind “Made of More,” with Alison Falconer and Craig Mawdsley

Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”

New Zealand Tourism with Rory Gallery of the Special Group

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY

The Samsung/Apple rivalry and the breakout moment that changed everything.

Durex condoms with Chantelle Begley of Havas, London

Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.

Modelo Beer with Piper Dolan of Ogilvy, Chicago

Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

Adidas Originals with Mark Aronson of Johannes Leonardo, NY

How the sub-brand reconnected with street culture through a series of three themes.

CALM's Project 84 with Will Grundy of Adam & Eve DDB

Project 84 existed only because the agency's first effort disappointed.

FIFA 18’s El Tornado with Martin Beverley and David Mortimer of Adam & Eve DDB

Learn how the virtual game influenced the real world.

Nike with Andy Lindblade, Head of Strategy at W+K, Portland

The planning history and brand truth behind what defines Nike.

Free-Range Planning with Gareth Kay, Founding Partner of Chapter SF

Why we need to find better problems to solve.

New Balance with Tomas Gonsorcik, CSO of VMLY&R, North America

The planning story behind New Balance's rapid growth.

Freelancers needed with Matt Williams of Brand Federation

Brand Federation matches talent to strategy projects.

Waze with Joey Camire of Sylvain Labs, NY

How the brand "changes the way the world moves through everyday acts of cooperation."

Kia Telluride launch with Laura Forman of David & Goliath, LA

How Kia launched the Telluride as “the car built for the rest of us.”

National Health Service (NHS) with Jo Arden of MullenLowe, London

Learn how planning turned around the recruiting efforts of the NHS.

Wendy’s “Fortnite” with Bret Smith, Managing Director Strategy, VMLY&R

Hear the stories behind Wendy’s multiple social media successes.

LUVs diapers with Tiffany Graeff, while at Saatchi, NY

The insights and story behind “the official diaper of experienced moms.”

Rob Campbell EMEA Head of Strategy at R/GA, London

Learn what is meant by the Edge Effect, and how it’s fueling planning.

Viva La Vulva with Bridget Angear of AMV BBDO, London

How “Live Fearless” left women feeling understood and men feeling part of the conversation.

The rebirth of the Colonel with Britton Taylor of Wieden + Kennedy, Portland

How the brand’s founder-story fueled the Colonel’s revival. And what wasn’t planned.

Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY

The story built at the intersection of Australian nature and the nature of Australians.

Orange Theory Fitness with Nigel Carr of Tombras Group

The Orange Theory/Peloton story and how everyone’s chasing the connected experience.

ITV with Lucy Jameson of Uncommon, London

The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.

Audi with Ben Shaw, Head of Strategy at BBH, London

How the shift in the definition of modern luxury meant a shift for Audi.

Campaigns 2020

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