Rob Campbell EMEA Head of Strategy at R/GA, London
One of the leading thinkers on creative strategy, Rob talks about cultural context and the importance of what he calls the Edge Effect. He explains how knowing where culture is going is more useful than knowing where culture is. Rob also warns against letting process and structure kill creativity and imagination. And we discuss how providing clients with answers to what they want in ways they never imagined is the planner's true role.
Referenced work:
Watch Rob’s 2019 speech to the Account Planning Group (APG) in London on how to keep strategy interesting.