"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid

The journey reduced price elasticity by 47% and raised base sales by 44%.

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.

This socially rooted campaign won for influencer marketing.

An audacious idea that got eight million submissions and 11.9 billion earned impressions.

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

We talk about the work and the unlock that created the original idea.

The streaming platform's CMO and Mischief's EVP, Strategy share the story behind the campaign.

The real story behind "You're not you when you're hungry" and its evolution across 15 years.

Discover is banking on the democratization of specialness to attract a new set of customers.

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and more, Heinz and Rethink deliver brilliantly on creative effectiveness in CPG.

From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.

After years of successful Truth anti-smoking campaigns, vaping emerged at the next threat to American teens.

Rather than use ads to push people to think about death, Partners Life activated in places they were already doing it… but in a very original way.

Actors Rose Burn and Will Arnett in "Come Say G-Day." It's a lesson in how to freshen brand codes without changing them.

Having to experience our world in virtual ways led to a craving for reality. And Iceland offers stunning, natural reality in spades, without silly headsets.

The story behind the work and the ethnography research that fueled it.

The stories behind 10 years of iconic John Lewis Xmas ads and the brand platform that inspired them

How a simple comment about the Frankfurt skyline unlocked an amazing multi-year campaign.

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely.

The name change was a response to claims of racial stereotyping. The subsequent campaign is a masterclass in strategic thinking.

ColensoBBDO and Skinny Mobile share the strategy that allowed a former youth brand to enter the mass market

The NYT's principle of "seeking the truth no matter where it may lead" was ridiculed by the political right. Their attempts to undermine independent journalism resulted, in part, in The Truth campaign.

The creative and strategic platform that reignited consumer interest in a deeply entrenched category.

Hear the Effie award-winning strategy from Jamie Peate and Laura McKinlay of McCann, Manchester.

In a category fixated on clean, Persil embraced dirt not as an enemy, but as a way of giving a child the freedom to explore and grow. This is the story behind the brand platform.