The story behind Indeed's Gold Effie-winning entrance into the Indian market

Eoin MurphySanjan Chetan
Written By On Strategy Showcase

Sanjana Chetan
Senior Strategist
DDB Mudra Group
Bengaluru, India

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Eoin Murphy Senior Global Lead Indeed

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The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands.

We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible. Watch the episode and see the creative worm below.

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