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Meet the team behind Amazon's Ads Strategy
Garett Levy, Chris Marchegiani, Amazon On Strategy Showcase 12/22/25 Garett Levy, Chris Marchegiani, Amazon On Strategy Showcase 12/22/25

Meet the team behind Amazon's Ads Strategy

The strategy behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre.

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Holiday Ads Special live from Chicago
Holiday Ads Special 2025 On Strategy Showcase 12/16/25 Holiday Ads Special 2025 On Strategy Showcase 12/16/25

Holiday Ads Special live from Chicago

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart.

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Live from Mother in London: Reflections on 2025
Martin Beverley, Mel Arrow, Alex Grieve, Chris Gallery, Paula Bloodworth On Strategy Showcase 12/16/25 Martin Beverley, Mel Arrow, Alex Grieve, Chris Gallery, Paula Bloodworth On Strategy Showcase 12/16/25

Live from Mother in London: Reflections on 2025

We talk with some of London's top strategic and creative talent about the year that was 2025.

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The story behind Indeed's Gold Effie-winning entrance into the Indian market
Eoin Murphy, Sanjan Chetan On Strategy Showcase 12/11/25 Eoin Murphy, Sanjan Chetan On Strategy Showcase 12/11/25

The story behind Indeed's Gold Effie-winning entrance into the Indian market

Up against behemoths whose combined market share crossed 90%, they had a fight on their hands

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On the Spot: The Ordinary & Claude AI
The Ordinary, Uncommon, BBDO NY, Neutrogena, Claude AI, Anthropic, Google Gemini, Chat GPT On Strategy Showcase 12/2/25 The Ordinary, Uncommon, BBDO NY, Neutrogena, Claude AI, Anthropic, Google Gemini, Chat GPT On Strategy Showcase 12/2/25

On the Spot: The Ordinary & Claude AI

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

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Live from Deutsch in LA: Moments of Magic
Deutsch, TBWA/Chiat/Day/LA, Artist's Equity, Maximum Effort On Strategy Showcase 11/16/25 Deutsch, TBWA/Chiat/Day/LA, Artist's Equity, Maximum Effort On Strategy Showcase 11/16/25

Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

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How Persil followed women into sports
Persil Detergent, Arsenal Soccer Club, Dirt is Good On Strategy Showcase 11/3/25 Persil Detergent, Arsenal Soccer Club, Dirt is Good On Strategy Showcase 11/3/25

How Persil followed women into sports

Why Unilever's Persil brand partnered with Arsenal women's soccer and others in the UK.

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Live from Mischief in NY: Has what matters most ever changed?
BBDO, Narratory Capital, W+K, Ogilvy, MischiefUSA, Anibal Casso, Tom Morton, Jeff McCrory, Tass Tsitsopoulos, Emily Portnoy On Strategy Showcase 10/27/25 BBDO, Narratory Capital, W+K, Ogilvy, MischiefUSA, Anibal Casso, Tom Morton, Jeff McCrory, Tass Tsitsopoulos, Emily Portnoy On Strategy Showcase 10/27/25

Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

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On the Spot: British Airways and Dr. Pepper
Dr. Pepper, British Airways, Johannes Leonardo, Moon Rabbit, System1, Tracksuit On Strategy Showcase 10/20/25 Dr. Pepper, British Airways, Johannes Leonardo, Moon Rabbit, System1, Tracksuit On Strategy Showcase 10/20/25

On the Spot: British Airways and Dr. Pepper

This month’s guest panelists are Dan Ng, CSO at Johannes Leonardo and Steve Walls, CSO at Moon Rabbit.

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A conversation about strategy with Joe Burns of Quality Meats
Quality Meats On Strategy Showcase 10/12/25 Quality Meats On Strategy Showcase 10/12/25

A conversation about strategy with Joe Burns of Quality Meats

I'm glad I met Joe Burns. He's my kind of strategist: blunt, honest and mostly right.

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Live from Dallas: Ideas Born in Texas
Home Depot, Southwest Airlines, Motel 6, Ram Trucks, RAM Farmer, Chick-fil-A On Strategy Showcase 10/5/25 Home Depot, Southwest Airlines, Motel 6, Ram Trucks, RAM Farmer, Chick-fil-A On Strategy Showcase 10/5/25

Live from Dallas: Ideas Born in Texas

The brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Motel 6, Corona, and Southwest Airlines were all born in Texas.

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Polaroid chases a comeback with the camera for an analog life
Polaroid On Strategy Showcase 9/28/25 Polaroid On Strategy Showcase 9/28/25

Polaroid chases a comeback with the camera for an analog life

For some, Polaroid is a dusty icon of the past, but for others it might just be the latest innovative idea.

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On the Spot: GAP and Chili's.
On the Spot On Strategy Showcase 9/22/25 On the Spot On Strategy Showcase 9/22/25

On the Spot: GAP and Chili's.

It's planners talking brands they've never worked on. This month, Lachlan Badenoch, CSO Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras.

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The story behind Highdive's rise to fame as America's Super Bowl agency
Highdive, Mark Gross, Erin Wong, Vanessa Chin On Strategy Showcase 9/17/25 Highdive, Mark Gross, Erin Wong, Vanessa Chin On Strategy Showcase 9/17/25

The story behind Highdive's rise to fame as America's Super Bowl agency

Mark Gross, Co-Founder and Chief Creative Officer joins me alongside Erin Wong, Group Strategy Director and Vanessa Chin of System1. 

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Rick Brim, Martin Beverley and Polly McMorrow on their new venture
Ace of Hearts, adam&eveDDB, McCann, McCann London On Strategy Showcase 9/12/25 Ace of Hearts, adam&eveDDB, McCann, McCann London On Strategy Showcase 9/12/25

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

After 10 legendary years at Adam&EveDDB, Ace of Hearts has launched.

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Behind the scenes of Athletic Brewing's alcohol-free brand play
Athletic Brewing Company On Strategy Showcase 9/7/25 Athletic Brewing Company On Strategy Showcase 9/7/25

Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the platform. CMO Andrew Katz talks about how a specialist brewer is outperforming the generalists.

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Neutrogena's angle on skincare: 90s nostalgia
Neutrogena, Skincare, Nostalgia, Beverly Hills 90210 On Strategy Showcase 9/1/25 Neutrogena, Skincare, Nostalgia, Beverly Hills 90210 On Strategy Showcase 9/1/25

Neutrogena's angle on skincare: 90s nostalgia

Its new work from BBDO, NY disrupts the conventions of skincare by reminding us, with a smile, just how old we are.

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The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
Ger Roe, Mark Noble, Cannes Lions Winner On Strategy Showcase 8/24/25 Ger Roe, Mark Noble, Cannes Lions Winner On Strategy Showcase 8/24/25

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars.

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On the Spot: Travel & Telco (the two Ts of summer)
Caleb Smith, Rachael Stets, W+K, MullenLowe On Strategy Showcase 8/18/25 Caleb Smith, Rachael Stets, W+K, MullenLowe On Strategy Showcase 8/18/25

On the Spot: Travel & Telco (the two Ts of summer)

Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London.

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Yerba Madre’s Rebrand with CMO Emily Kortlang
Emily Kortlang On Strategy Showcase 8/10/25 Emily Kortlang On Strategy Showcase 8/10/25

Yerba Madre’s Rebrand with CMO Emily Kortlang

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story.

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 Other Featured Episodes:

Featured
The Insight that fueled the Irish National Lottery Campaign
The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

How Dr. Dre is putting swagger back in the Goodyear brand
How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

How Archer uses exaggerated reality to draw attention to genuine ingredients
How Archer uses exaggerated reality to draw attention to genuine ingredients

Why not a healthier, protein-packed beef stick snack?

Meet the team behind Amazon's Ads Strategy
Meet the team behind Amazon's Ads Strategy

The strategy behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre.

Holiday Ads Special live from Chicago
Holiday Ads Special live from Chicago

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart.

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