The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

Ger RoeMark NobleCannes Lions Winner
Written By On Strategy Showcase

Mark Noble
Marketing Director
Heineken, Ireland

Connect with Mark
LinkedIn

Ger Roe
Board Creative Director
Publicis
Dublin, Ireland

Connect with Ger
LinkedIn / Publicis, Dublin

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish pubs. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

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