Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0 Gin.

CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0 launch. Watch the episode and see the creative work below.

We're live in LA at TBWA\Chiat\Day at 5:30 Oct. 28th. Tickets here https://luma.com/nieh2u8r