Life Stage vs. Generational Cohorts and the Implications for Strategy
Matt Carmichael
SVP, Consumer Trends
Ipsos, NA
Connect with Matt
LinkedIn
Lisa Zielinski
SVP, Creative Excellence
Ipsos, U.S.
Connect with Lisa
LinkedIn
Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below. And learn more about Ipsos creative Fuel here.
