(L to R) Kristen Cavallo, Jorge Hernandez, Fergus O’Carroll, Janis Middleton, Chris Plating)
THE AMERICAN SOUTH
Before the blue wave in American politics washed across the country this past week, we recorded an important conversation about the identity and cultural tensions of the American South and its implications for strategy.
I traveled to Greenville, South Carolina, invited by a group of agency leaders for an honest conversation about the southern experience. The South is a place of contradictions, tradition, innovation, growth and persistence. This past week was just one example of its cultural evolution, of a new emerging generation, of the South as a place to return to rather than flee.
EP+Co's CSO, Chris Plating, The Martin Agency's CEO, Kristen Cavallo, Majority's CMO, Jorge Hernandez, and Each & Very's CEO, Janis Middleton joined me at the roundtable.
This is not a conversation about politics. This is a story about personal agency and ad agencies in the American South. Love to hear your comments.
Thanks to EP+Co for hosting us and to Effie Worldwide, Tracksuit and System1 for supporting our live tour. Listen to the audio recording below.
