Holiday Ads Special live from Chicago

Holiday Ads Special 2025
Written By On Strategy Showcase

Planning's greatest Holiday Ads Party returned live to the Merchandise Mart. We watched and debated some of the best holiday ads from the US and UK.

Joining us on stage were Nimisha Jain, CSO at Highdive, Pedr Howard, Head of Creative Excellence at Ipsos, Samantha Cescau, CSO at Leo Burnett and Mark Gross, Co-Founder and Co-CCO at Highdive.

Listen to the episode below and scroll down to see all the creative work from the show. Love to hear what your favorite Holiday spot was this year.

Thanks to Ipsos, The Effies and Tracksuit for supporting our 2025 live tour.

From left: Pedr Howard of Ipsos, Samantha Cescau of Leo Burnett, Mark Gross of Highdive, Nimisha Jain of Highdive and Fergus O’Carroll of On Strategy Showcase.

On Strategy Showcase
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Live from Mother in London: Reflections on 2025