How Persil followed women into sports

Persil DetergentArsenal Soccer ClubDirt is Good

Nov 3

Tati Lindenberg
CMO
Unilever, London

Connect with Tati
LinkedIn

Rachel Stets
Global Strategy Director
MullenLowe, London

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LinkedIn / Mullenlowe

Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's Persil detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of the Game" initiative.

Watch this episode and see the creative work below, or listen wherever you get your podcasts. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.