On the Spot, May ’25- where planners talk about brands they've never worked on
This month, Starbucks and JCPenney. Guests are Mary Bakarich of Johannes Leonardo and Christopher Owens of TRG.
Coors Light. From state of beer to state of mind
From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning.
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