Rerun: How Michelob Ultra’s “Social Athlete” reframed lite beer

On Strategy Showcase 9/26/24 On Strategy Showcase 9/26/24

Rerun: How Michelob Ultra’s “Social Athlete” reframed lite beer

While subsequent work has built on "It's only worth it if you can enjoy it," this is the back story.

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How Michelob Ultra’s “Social Athlete” strategy reframed the lite beer category

On Strategy Showcase 6/23/22 On Strategy Showcase 6/23/22

How Michelob Ultra’s “Social Athlete” strategy reframed the lite beer category

While subsequent work from W+K has built on "It's only worth it if you can enjoy it," this is the back story.

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Pharma marketing: why there's so much of it and why it needs to change

On Strategy Showcase 11/17/21 On Strategy Showcase 11/17/21

Pharma marketing: why there's so much of it and why it needs to change

Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group.

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