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Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
On Strategy Showcase 10/5/26 On Strategy Showcase 10/5/26

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

Andrew and James appear for the first time on a show or stage together.

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Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness
The Effies, Tracksuit, Most popular marketing podcast On Strategy Showcase 8/9/26 The Effies, Tracksuit, Most popular marketing podcast On Strategy Showcase 8/9/26

Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness

Award-winning creative leaders on how they evaluate strategy.

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Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
On Strategy Showcase 6/8/26 On Strategy Showcase 6/8/26

Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.

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Ep#2 Planning for Effective Outcomes. How to build upon or challenge client briefs
adam&eveTBWA, The Martin Agency, Publicis Media, The Effies On Strategy Showcase 5/2/26 adam&eveTBWA, The Martin Agency, Publicis Media, The Effies On Strategy Showcase 5/2/26

Ep#2 Planning for Effective Outcomes. How to build upon or challenge client briefs

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Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief
Colin Kavanagh, Pernod Ricard, George Felix, Brinker International, Chillis, Adam Craw, Amazon Prime, Amazon On Strategy Showcase 4/5/26 Colin Kavanagh, Pernod Ricard, George Felix, Brinker International, Chillis, Adam Craw, Amazon Prime, Amazon On Strategy Showcase 4/5/26

Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

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  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2024 Effectiveness Series
  • 2025
  • 2026
  • Adam Morgan
  • Aisea Laungaue
  • Alex Booker
  • Andrew Tindall
  • Andy Lindblade
  • APG Awards
  • APG London
  • Armando Potter
  • B2B Series
  • BBDO
  • BBH
  • BBH NY
  • Brand Leadership
  • Bridget Angear
  • Carmichael Lynch
  • CFO/CMO
  • Coinbase
  • Connections Role in Effectiveness
  • Craig Mawdsley
  • Danielle Hawley
  • DDB Chicago
  • Ed Gunn
  • Effectiveness
  • Effectiveness 2024
  • Effie Winners
  • Elizabeth Paul
  • Future-Proofing Your Strategy Department
  • Gareth Kay
  • Greg Hahn
  • Gunny Scarfo
  • Highdive
  • Ipsos
  • James Hurman
  • Jeff McCrory
  • John Kenny
  • Johnny Corpez
  • Julian Morgan
  • kelsey Karson
  • Kit Altin
  • Laura Visco
  • Lions Learning
  • Lisa Zielinski
  • Live Tour
  • Live Tour 2024
  • Live Tour 2025
  • Live Tour 2026
  • Loz Horner
  • Lucy Jameson
  • Marcus Collins
  • Mark Kirkham
  • Mark Ritson
  • Martin Beverley
  • Martin Weigel
  • Mary Bakarich
  • Master of Advertising Effectiveness Program
  • Matthew Herbert
  • McCann
  • Mel Arrow
  • Mischief
  • Neil Godber
  • Nimisha Jain
  • Ogilvy
  • On the Pulse
  • On the Spot
  • Paula Bloodworth
  • Pedr Howard
  • Planning for Effective Outcomes 2026
  • Planning for Effectiveness
  • Planning on the Outside
  • Quality Meats
  • Rankin Carroll
  • Rethink Agency
  • Ricardo Perez
  • Rob Campbell
  • Rory Gallery
  • Ryan Lehr
  • Samantha Cescau
  • Special Group USA
  • Start-Ups Scale-Ups Grown-Ups
  • Stephanie Ehui
  • Super Bowl 2025
  • System1
  • Tass Tsitsopoulus
  • Tati Lindenberg
  • Telstra
  • The Effies
  • Tom Sussman
  • Tracksuit
  • Vanessa Chin
  • W+K
  • Walmart
  • Will Grundy
 
 

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The reframing of Coinbase
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80% of Americans feel the existing financial system needs fixing.

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On the Spot: Joe Burns and Jon Crowley
On the Spot: Joe Burns and Jon Crowley

Planners talk about brands they’ve never worked on: Depop and PlayStation.

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James Hurman on his Lions Master of Advertising Effectiveness program
James Hurman on his Lions Master of Advertising Effectiveness program

James’ new Lions Learning course starts Oct 12th.

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Live from BBDO Chicago: The Scarcity of Difference in Marketing
Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness?

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The $170B Creative Wasteland of Retail Media Networks
The $170B Creative Wasteland of Retail Media Networks

RMNs now capturing more spend than TV and CTV combined.

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