Pepsi's New Global Brand Platform with CMO, Mark Kirkham
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- 2026
- Adam Morgan
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- Brand Leadership
- Bridget Angear
- Caroline Gregory
- Catherine Willoughby
- CFO/CMO
- Chris Beresford-Hill
- Christopher Owens
- Connections Role in Effectiveness
- Craig Mawdsley
- Daniela Bombonato
- Danielle Hawley
- David Mortimer
- DDB Chicago
- Ed Gunn
- Effectiveness 2024
- Effie Gold
- Effie Winners
- Elizabeth Paul
- Faisal Siddiqui
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- Greg Hahn
- GSD&M
- Highdive
- Ipsos
- Jaime McGill
- James Hurman
- Jeff McCrory
- Jen Costello
- John Kenny
- Joss Major
- Julian Morgan
- kelsey Karson
- Kit Altin
- Laura Visco
- Live Tour
- Live Tour 2024
- Live Tour 2025
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Marina Prieto
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Bakarich
- Matthew Herbert
- Mel Arrow
- Mischief
- Neil Godber
- Nicole Parlapiano
- Nimisha Jain
- Ogilvy
- On the Spot
- Paula Bloodworth
- Pedr Howard
- Planning for Effectiveness
- Planning on the Outside
- Rankin Carroll
- Rethink Agency
- Ricardo Perez
- Rob Campbell
- Rocket Mortgage
- Rory Gallery
- Samantha Cescau
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Steve Walls
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tati Lindenberg
- Telstra
- The Effies
- Tom Roach
- Tom Sussman
- Tracksuit
- Vanessa Chin
- Will Grundy