EP#1 Planning On The Outside (Life After Agency Life)
After years inside agencies, James, Adrian and Brent share why they left, what they were chasing and how they got there.
The three key takeaways from our Planning for Effectiveness series
We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.
Ep#5 Planning for Effective Outcomes: The Creative Relationship
When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.
Introduction to our “Planning for Effectiveness" series
James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.
James Hurman on start-ups/VCs and their dangerous skepticism of brand
In his new book, James suggests we start using the language of business & VCs to build the case for their investment in both current and future demand.
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