James Hurman on his Lions Master of Advertising Effectiveness program

Written By On Strategy Showcase
 

James Hurman
Author, Ad Effectiveness Expert
Auckland, NZ

Connect with James
LinkedIn / Lions Learning

 

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.

 
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