Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
Andrew and James appear for the first time on a show or stage together.
James Hurman on his Lions Master of Advertising Effectiveness program
James’ new Lions Learning course starts Oct 12th.
The creative effectiveness culture behind ALDI, Uber Eats, ESAF Bank Effie-winning campaigns
Part of our onstage Cannes 2026 interview series with the Effies.
Planning for Effective Outcomes Ep#4: CCOs. Mischief, BBH and Deutsch.
Award-winning creative leaders on how they evaluate strategy.
Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.
Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief
CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.
How this Grand Effie winner fought generics and held its price premium
Nurofen escaped the category's tropes with a message that connected with women.
The new book that makes the business case for creative effectiveness
The Effies and System1 have released The Creative Dividend. We talk about it.
The story behind Indeed's Gold Effie-winning entrance into the Indian market
Up against behemoths whose combined market share crossed 90%, they had a fight on their hands
Live from the 2025 UK Effie Awards
Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.
Inside the judge's room for Favor Delivery's Gold Effie
Effie judge, Emily Portnoy, CSO at BBDO NY, joins me to intro this week’s episode.
How Josh Wines turned reluctance into social Effie Gold
How an organic social moment changed how a wine brand went to market.
Skittles. An Effie Best-of-the-Best Winner
"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.
This campaign is a masterclass in proving the effectiveness of a message
We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid
How McCain’s patient commitment to brand building paid off
The journey reduced price elasticity by 47% and raised base sales by 44%.
How Cheetos flipped a negative feature into a positive vibe
How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.
The truth behind the Michael Cera campaign
Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.
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