The new book that makes the business case for creative effectiveness

Traci AlfordJuliet HaygarthAndrew TindallSystem1Effie WorldwideThe Creative Dividend Report
Written By On Strategy Showcase

The Effies and System1 have released The Creative Dividend. The 100+ page book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth.

I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall.

Watch the episode below and learn how to download the book for free at www.effie.org

On Strategy Showcase
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