Ep#2 Planning for Effective Outcomes. How to build upon or challenge client briefs

adam&eveTBWAThe Martin AgencyPublicis MediaThe Effies
Written By On Strategy Showcase
 

Marcus Collins
Professor/Best-Selling Author

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Elizabeth Paul
EVP, CBO
The Martin Agency

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E.T. Franklin
CSO
Publicis Media

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Will Grundy
CSO
adam&eveTBWA

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LinkedIn / adam&eveTBWA

In Ep#2 of our Effie series, we explore how agency Chief Strategy Officers validate, build upon or challenge client briefs. Thanks to the Effies and Tracksuit (affordable brand tracking) for supporting this six episode effectiveness series.

 
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