The creative effectiveness culture behind ALDI, Uber Eats, ESAF Bank Effie-winning campaigns

Part of our onstage Cannes 2026 interview series with the Effies, we talk about ALDI's award-winning Good Different brand platform, Uber Eats Football is for Food and ESAF Bank's Rice Dabba initiative from McCann India.

I’m joined by Georgie Jeffreys, Global Head of Marketing for Uber, Ankit Vohra, National Planning Director for McCann, India and Stephen McArdle, CEO of BMF Australia. Watch the episode below.