On Strategy Showcase 5/4/25 On Strategy Showcase 5/4/25

Skittles. An Effie Best-of-the-Best Winner

"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

On Strategy Showcase 3/3/25 On Strategy Showcase 3/3/25

This campaign is a masterclass in proving the effectiveness of a message

We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid

On Strategy Showcase 11/18/24 On Strategy Showcase 11/18/24

How McCain’s patient commitment to brand building paid off

The journey reduced price elasticity by 47% and raised base sales by 44%.

On Strategy Showcase 11/4/24 On Strategy Showcase 11/4/24

How Cheetos flipped a negative feature into a positive vibe

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

On Strategy Showcase 10/3/24 On Strategy Showcase 10/3/24

The truth behind the Michael Cera campaign

Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.

On Strategy Showcase 9/19/24 On Strategy Showcase 9/19/24

Pop-Tarts 2024 Gold Effie winning Pop-Tartigans

This socially rooted campaign won for influencer marketing.

On Strategy Showcase 9/15/24 On Strategy Showcase 9/15/24

Doordash's Effie Award winner from W+K

An audacious idea that got eight million submissions and 11.9 billion earned impressions.

On Strategy Showcase 9/4/24 On Strategy Showcase 9/4/24

Turning bar codes into cookies with OREO "Codes"

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

On Strategy Showcase 7/15/24 On Strategy Showcase 7/15/24

How Mischief and CMO, George Felix are refreshing Chili's

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

On Strategy Showcase 4/20/24 On Strategy Showcase 4/20/24

Uber Eats and the evolution of the Uber brand

We talk about the work and the unlock that created the original idea.

On Strategy Showcase 1/14/24 On Strategy Showcase 1/14/24

The story behind Tubi and Mischief’s “Find your Rabbit Hole”

The streaming platform's CMO and Mischief's EVP, Strategy share the story behind the campaign.

On Strategy Showcase 12/2/23 On Strategy Showcase 12/2/23

A look back on Snickers' strategy from the team that shaped it

The real story behind "You're not you when you're hungry" and its evolution across 15 years.

On Strategy Showcase 10/28/23 On Strategy Showcase 10/28/23

Discover Bank’s “Especially for Everyone”

Discover is banking on the democratization of specialness to attract a new set of customers.

On Strategy Showcase 10/1/23 On Strategy Showcase 10/1/23

How Heinz reversed its decline by leveraging product truths in amazing ways

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and more, Heinz and Rethink deliver brilliantly on creative effectiveness in CPG.

Fergus O'Carroll 8/6/23 Fergus O'Carroll 8/6/23

The story behind Domino's Pizza's history of digital first mover advantages

From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.

On Strategy Showcase 7/2/23 On Strategy Showcase 7/2/23

The story behind Truth’s Grand Effie winning anti-vaping campaign

After years of successful Truth anti-smoking campaigns, vaping emerged at the next threat to American teens.

On Strategy Showcase 4/23/23 On Strategy Showcase 4/23/23

How embracing a taboo inspired a winning strategy

Rather than use ads to push people to think about death, Partners Life activated in places they were already doing it… but in a very original way.

On Strategy Showcase 4/16/23 On Strategy Showcase 4/16/23

Tourism Australia's campaign is a lesson in distinctive brand assets

Actors Rose Burn and Will Arnett in "Come Say G-Day." It's a lesson in how to freshen brand codes without changing them.

On Strategy Showcase 3/3/23 On Strategy Showcase 3/3/23

Icelandic Tourism's enhanced, actual reality without silly headsets

Having to experience our world in virtual ways led to a craving for reality. And Iceland offers stunning, natural reality in spades, without silly headsets.

On Strategy Showcase 1/29/23 On Strategy Showcase 1/29/23

Why McD's "Raise your Arches" set the industry ablaze and where the idea came from

The story behind the work and the ethnography research that fueled it.

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