How Heinz reversed its decline by leveraging product truths in amazing ways

Julian Morgan
Parter, Group Strategy Director
Rethink
Toronto, Canada

Connect with Julian
LinkedIn / Rethink

 

Mike Dubrick
Partner, Chief Creative Officer
Rethink
Toronto, Canada

Connect with Mike
LinkedIn / Rethink

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and so many more, Heinz and Rethink deliver brilliantly on creative effectiveness in the CPG space. You can see all the creative initiatives below, plus select campaign summary boards.

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