Ep#1 Future-Proofing Your Strategy Department

Tom Morton
Global CSO
R/GA, New York

Connect with Tom
LinkedIn / R/GA

Bonnie Wan
Partner, Head of Brand Strategy
Goodby Silverstein & Partners
San Francisco, CA

Connect with Bonnie
LinkedIn / Goodby

John Gibson
Managing Director and Head of Strategy
The Martin Agency
Richmond, VA

Connect with John
LinkedIn / The Martin Agency

In this first episode, we talk fast v.s deep planning, the shape of new strategy, living with constant change and shape-shifting for the next generation.  Thanks to WARC and Tracksuit for sponsoring this three episode series. Our next episode will be in two weeks.

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The origin stories behind Baileys, Ciroc and Tanqueray from the man who created them

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How Heinz reversed its decline by leveraging product truths in amazing ways