Chipotle's "Food with Integrity" platform and its 33 million person database
With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived. Its now built a database designed to give it faster, direct access to its customers, something it didn't have back when it was making not so great news. We talk with Jason Scoggins of Chipotle and Jason McCann of GALE, NY.
The two films below, Back to the Start and A Future Begins, were created by Observatory for Chipotle and set the stage for the “Food with Integrity” brand platform. GALE’s customer activation work samples are also below.
