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On the Spot: Kelsey Karson of Tombras and Lachlan Badenoch of Carmichael
On the Spot On Strategy Showcase 9/22/25 On the Spot On Strategy Showcase 9/22/25

On the Spot: Kelsey Karson of Tombras and Lachlan Badenoch of Carmichael

It's planners talking brands they've never worked on. This month, Lachlan Badenoch, CSO Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras.

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How Josh Wines turned reluctance into social Effie Gold
Tombras, Josh Wine, Effie Gold On Strategy Showcase 6/29/25 Tombras, Josh Wine, Effie Gold On Strategy Showcase 6/29/25

How Josh Wines turned reluctance into social Effie Gold

How an organic social moment changed how a wine brand went to market.

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The creative effectiveness culture behind ALDI, Uber Eats, ESAF Bank Effie-winning campaigns
The creative effectiveness culture behind ALDI, Uber Eats, ESAF Bank Effie-winning campaigns

Part of our onstage Cannes 2026 interview series with the Effies.

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Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness
Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness

Award-winning creative leaders on how they evaluate strategy.

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How NPR fought back for our right to be curious
How NPR fought back for our right to be curious

It was a strike against independent journalism. We learn how NPR responded in classic NPR style.

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Live from Minneapolis at Carmichael Lynch
Live from Minneapolis at Carmichael Lynch

Celebrating the legacy of iconic creativity.

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AI ads are good enough. And that's the problem
AI ads are good enough. And that's the problem

Can human-created ads drive better business outcomes than AI ads?

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