Live from BBDO Chicago: The Scarcity of Difference in Marketing

Josh GrossMark GrossPreeti NadgarLandi DayBrian Siedband
Written By On Strategy Showcase

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness?

I was joined in Chicago by Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO. Josh Gross and Landi Day from BBDO, Mark Gross from Highdive, Preeti Nadgar from Starcom and Brian Siedband from Quality Meats.

Thanks to Tracksuit, The Effies and System1 for supporting our 2026 live tour. Next stop is GSD&M in Austin, Thursday, Sept 10th.

On Strategy Showcase
Next

The $170B Creative Wasteland of Retail Media Networks