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2025
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Effie Winners
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The story behind Tinder's "It Starts with a Swipe."
Tinder, Mischief On Strategy Showcase 1/26/25 Tinder, Mischief On Strategy Showcase 1/26/25

The story behind Tinder's "It Starts with a Swipe."

Reframing its misplaced reputation as simply an app for hook-ups.

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The story behind Tubi and Mischief’s “Find your Rabbit Hole”
Tubi On Strategy Showcase 1/14/24 Tubi On Strategy Showcase 1/14/24

The story behind Tubi and Mischief’s “Find your Rabbit Hole”

The streaming platform's CMO and Mischief's EVP, Strategy share the story behind the campaign.

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  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025
  • Adrian Ho
  • Aisea Laungaue
  • Alison Falconer
  • Andrew Tindall
  • Andy Grayson
  • Andy Lindblade
  • Anna Engel
  • APG Awards
  • APG London
  • Armando Potter
  • B2B Series
  • BBDO
  • BBH
  • Ben Doepke
  • Brand Leadership
  • Bridget Angear
  • Caroline Gregory
  • Catherine Willoughby
  • CFO/CMO
  • Chris Beresford-Hill
  • Connections Role in Effectiveness
  • Craig Mawdsley
  • Dan Reynolds
  • Dan Sutton
  • Daniela Bombonato
  • David Mortimer
  • David Tiltman
  • DDB Chicago
  • Ed Gunn
  • Effectiveness 2024
  • Effie Winners
  • Elizabeth Paul
  • Faisal Siddiqui
  • Flavia Simoes
  • Future-Proofing Your Strategy Department
  • Gareth Kay
  • Garth Weber
  • George Felix
  • Greg Hahn
  • Jaime McGill
  • James Hurman
  • Jason Scoggins
  • Jeff McCrory
  • Jen Costello
  • Jenny Lindquist
  • John Doyle
  • John Hickman
  • John Kenny
  • Julian Morgan
  • Kaylin Goldstein
  • Laura Visco
  • Les Binet
  • Live from Toronto
  • Live Tour
  • Live Tour 2024
  • Live Tour 2025
  • Loz Horner
  • Lucy Jameson
  • Marcus Collins
  • Marina Prieto
  • Mark Kirkham
  • Mark Ritson
  • Martin Beverley
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  • Mary Bakarich
  • Matthew Herbert
  • Michelle Spillane
  • Neil Godber
  • Nicole Parlapiano
  • Ogilvy
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  • Planning for Effectiveness
  • Planning on the Outside
  • Rankin Carroll
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  • Ricardo Perez
  • Rob Campbell
  • Rory Gallery
  • Samantha Cescau
  • Saskia Jones
  • Seher Sikandar
  • Start-Ups Scale-Ups Grown-Ups
  • Stephanie Ehui
  • Super Bowl 2025
  • System1
  • Tass Tsitsopoulus
  • Tom Morton
  • Tom Roach
  • Tom Sussman
  • U-Studio
  • Vanessa Chin
  • Vrbo
  • Will Grundy
 
 

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The story behind Turo, the Airbnb of cars
The story behind Turo, the Airbnb of cars

Turo’s plan to convert the masses.

On the Spot: Corona & Uber Eats
On the Spot: Corona & Uber Eats

Planners talk about brands they've never worked on.

The story behind Uber Eats' "Football is for Food"
The story behind Uber Eats' "Football is for Food"

Uber’s Georgie Jeffreys and Special Group’s Kelsey Hodgkin join me.

How Josh Wines turned reluctance into social Effie Gold
How Josh Wines turned reluctance into social Effie Gold

How an organic social moment changed how a wine brand went to market.

Live at the Effies in NYC
Live at the Effies in NYC

Nine short interviews with Effie Winners.

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