Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

Adam Craw
Global Head of Prime Marketing
Amazon

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George Felix
EVP, CMO
Brinker International

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Colin Kavanagh
CMO
Pernod Ricard

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We discuss how these leaders get to defining their objectives, challenges, strategies and audience insights at the earliest stages... and who writes the client brief. Thanks to the Effies and Tracksuit for supporting this six part effectiveness series. Watch the episode below and let us know what you think at hello@onstrategyshowcase.com or post on LinkedIn.