Life in the Valley live from Uber in San Francisco

Global marketing leaders - Danielle Hawley from Uber, Whitney McGraw from Airbnb, Gareth Kay from Coinbase and Brian Wakabayashi from WestCap Private Equity - join me for a conversation about the culture of marketing in the valley - all four came from an agency background.

It's an honest, fascinating conversation. Thanks to Uber for hosting us and to Tracksuit, Ipsos and The Effies for supporting our live tour. Watch the episode below.

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Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

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How this Grand Effie winner fought generics and held its price premium