Introduction to our “Planning for Effectiveness" series

Effective Outcomes Series
Written By On Strategy Showcase

Welcome to the introduction of our new 6-episode series on Planning Effective Outcomes. Effectiveness isn't just about tallying up what happens at the end, but about crafting what happens from the start. Separate episodes will cover budgeting and objective setting, defining and measuring metrics, writing the creative brief, creating work that works and perfecting your comms plan. Guests include James Hurman, Mark Ritson, Harry Davies, Julian Cole, Greg Hahn, Karen Nelson-Field and others. Thanks to our friends at WARC for sponsoring and contributing. Episodes will be released every second week.

 

Click below for to the Effectiveness Code paper we reference in the show.

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