On the Spot: Christopher Owens of TRG and Mary Bakarich of JL
This month, Starbucks and JCPenney. Guests are Mary Bakarich of Johannes Leonardo and Christopher Owens of TRG.
The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
The essence of the Starbucks brand is seduction. We talk about the brand and how its desire to connect post-lockdown led to the Funnel Cake Frappuccino.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- 2026
- Adam Morgan
- Aisea Laungaue
- Alex Booker
- Andrew Tindall
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- BBH NY
- Brand Leadership
- Bridget Angear
- Carmichael Lynch
- CFO/CMO
- Coinbase
- Connections Role in Effectiveness
- Craig Mawdsley
- Danielle Hawley
- DDB Chicago
- Ed Gunn
- Effectiveness
- Effectiveness 2024
- Effie Winners
- Elizabeth Paul
- Future-Proofing Your Strategy Department
- Gareth Kay
- Greg Hahn
- Gunny Scarfo
- Highdive
- Ipsos
- James Hurman
- Jeff McCrory
- John Kenny
- Johnny Corpez
- Julian Morgan
- kelsey Karson
- Kit Altin
- Laura Visco
- Lions Learning
- Lisa Zielinski
- Live Tour
- Live Tour 2024
- Live Tour 2025
- Live Tour 2026
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Bakarich
- Master of Advertising Effectiveness Program
- Matthew Herbert
- McCann
- Mel Arrow
- Mischief
- Neil Godber
- Nimisha Jain
- Ogilvy
- On the Pulse
- On the Spot
- Paula Bloodworth
- Pedr Howard
- Planning for Effective Outcomes 2026
- Planning for Effectiveness
- Planning on the Outside
- Quality Meats
- Rankin Carroll
- Rethink Agency
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Ryan Lehr
- Samantha Cescau
- Special Group USA
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tati Lindenberg
- Telstra
- The Effies
- Tom Sussman
- Tracksuit
- Vanessa Chin
- W+K
- Walmart
- Will Grundy

