The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke

Starbucks
Written By On Strategy Showcase

Ben Doepke
Principal
IX
Cincinnati, Ohio

Connect with Ben
LinkedIn / IX Website

 

According to Ben Doepke, an innovation researcher for Starbucks, the essence of the brand has always been seduction. Yet he worries it's moving away from its cultural codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.

 
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