The KitchenAid campaign that shines a light on sexism in professional kitchens

KitchenAid
Written By On Strategy Showcase
 

Stephanie Kelly
VP, Group Director
Creative Strategy
Digitas, Chicago

Connect with Stephanie
LinkedIn / Agency Site

 

This Gold EFFIE and Jay Chiat Award-winning partnership between KitchenAid and HULU drew attention to inequality by brilliantly twisting an age-old adage " A woman's place is in the kitchen."

 

This documentary follows the struggles of three women trying to forge their way in the culinary world… and sharing their stories about the sexism and inequality they faced. Below is the trailer for “A Woman’s Place” and below that the full documentary.

 
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