Live from Dallas: Ideas Born in Texas

Home DepotSouthwest AirlinesMotel 6Ram TrucksRAM FarmerChick-fil-A
Written By On Strategy Showcase

From left: Terrence Reynolds, Kate Rush Sheehy, Derek Dabrowski, and Christopher Owens

TRG’s Offices in Dallas (stage in the distant background)

From left: Fergus O’Carroll, Kate Rush Sheehy, Derek Dabrowski, Christopher Owens, and Terrence Reynolds

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas.

We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG.

You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

On Strategy Showcase
Next

Polaroid chases a comeback with the camera for an analog life