Behind the scenes of Athletic Brewing's alcohol-free brand play

Athletic Brewing Company
Written By On Strategy Showcase

Andrew Katz
CMO
Athletic Brewing Company

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"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space.

Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. Watch the episode below and see creative samples below that.

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