LUVs diapers with Tiffany Graeff, while at Saatchi, NY

LUVs
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Tiffany Graeff

Tiffany Graeff

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Tiffany worked on the LUVs brand while at Saatchi & Saatchi, NY. She gives us the planner's perspective on the campaign. She talks us through the positioning of LUVs and the brilliant timeless strategic insight "by their second kid, every parent is an expert." This is a partner episode to Mason Hedgecoth, which gave us the creative's perspective.

 
 

Referenced work

 

Juxtaposing naïve first-time parents against savvy second-timers makes the point that by their second kid, every parent’s an expert. Live, learn and get LUVs. Hear the full story in the interview.

 

Sanitize

 

Pacifier

 

Story time

 

Temperature

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