Viva La Vulva with Bridget Angear of AMV BBDO, London
This is the story of what happens when you decide to break toxic taboos in the feminine care category and recognize that women should not be the victim of what men and society think. Live Fearless became the brand platform that left women feeling understood and men feeling part of the conversation. Three campaigns (Red-Fit, Blood Normal and Viva La Vulva) played out over time, sharpening their message and courage as both agency and client found the brand's voice. See the work below.
Referenced work:
This was a three-year campaign. Over time, we can see how the brand sharpened its voice and message as it increasingly broke down taboos and barriers that held it back. We see the phases here.
Red Fit
Blood Normal
Viva La Vulva
